1.  Surf First, business later.

2.  Make clothing for Coastal Locals,
not tourists or visitors.

3.  Donate $1per shirt, and actively
contribute to a charity committed to
the conservation and preservation of
our world's Oceans, Beaches, and
Coastal environment.

4.  Make clothing we would wear
ourselves.

5.  Coastal Living/Local Pride.
Thanks
Everyone.
Coastal  Local  Concepts